Your skin is the body's largest organ and is also semi-porous - meaning it absorbs whatever you put on it. So it only makes sense to apply the finest ingredients available. Why risk exposing your skin to harsh artificial and synthetic chemicals that have been linked to numerous side-effects and problems when nature has given us so many better, purer alternatives?
Be wary of companies that claim their products are all 'natural' or 'organic' as these terms are not regulated and they can get away with these claims by using as little as 1% natural ingredients.
Simply put, it's cheaper, it's faster and gives products a long shelf-life. It has almost nothing to do with it making the product better or safer for your skin. These artificial ingredients have been linked to numerous forms of skin irritation, birth defects and even cancer and directly counters the benefits the natural ingredients are meant to have in the first place.
After going through an era of mass production and industrialization, leading skincare organisations are now slowly shifting back to more natural and organic ingredients due to their superior properties.
But remember this isn't because they've suddenly grown a conscience - it's because there is growing scientific evidence of the harmful effects these chemicals have and what better- informed consumers are demanding.
A study published in the American Journal of Public Health looked into the skin’s absorption rates of chemicals found in drinking water and found that the skin absorbed an average of 64% of total contaminant dosage. Other studies found the face to be several times more permeable than the rest of the body, which is where most skincare products are applied. There is even a peer-reviewed study that showed 100% absorption for fragrance ingredients.
It's clear that what we use on our skin ends up inside our bodies. If the products you use contain harmful ingredients with harsh toxic chemicals, fragrances and colors they will make their way into your system - which is what the majority of mainstream companies do.
We recommend you reduce your exposure to toxins and other harmful chemicals as much as possible and avoid products and ingredients that upset your body's natural state. There really isn’t any doubt that going organic is the best way to nourish your skin.
We use a combination of natural and certified organic ingredients in our products. Our organic ingredients are from suppliers who are certified by Lacon. Lacon is directly accredited by the USDA (United States Department of Agriculture) for inspection and certification based on US-NOP (National Organic Programme) standards. The NPOP (National Program for Organic Production) agreement covers all USDA organic products produced in India and is certified by an Indian government-accredited certifying agent. Learn more.
'Natural' is often assumed to be the same as organic and that it is minimally processed. However, in the US, neither the FDA or USDA have any rules or regulations on products labelled 'natural'.
When we say natural ingredients we mean plant derived, non GMO, non synthetic and chemical free.
The term 'organic ingredient' is also not regulated. The term 'certified organic' is however, more strictly controlled.
We use certified organic ingredients wherever possible because only they guarantee no toxic synthetic pesticides, herbicides, or chemical NPK fertilizers are used during production.
Saponification is the process where oils are turned to a soap-like state using alkaline salt also known as caustic lye. It is an ancient process traced back to Ancient Roman times around 2500 - 2800 BC.
Whilst the lye can be a strong irritant on the skin if applied directly, the truth is there is no lye in the final product. It all reacts with the oils to form soap and glycerin. The reaction between the different oils and the lye is also what produces the light and gentle lather in our products.
Once the saponification process is complete we add the essential oils, demineralized water and plant extracts to perfectly balance the PH and concentration levels for the final product.
An emulsion is a mixture of two liquids that would not normally mix such as water and oil. Emulsifiers make it possible for water and oil to become finely dispersed in each other for creating lotions and creams.
Many sources for emulsifiers are derived from pig fats. Current regulations do not require companies to state the source of the emulsifier only the type of emulsifier used which can be disguised under complex scientific jargon.
Thankfully we only use emulsifiers that are approved by eco-cert and other certified organic bodies and are 100% cruelty-free and vegan. We derive our emulsifiers from plant oils and natural minerals.
We offer a industry leading 60-day guarantee on ALL of our products. That's because we want you to take your time to experience all the benefits without any pressure or worry.
If you are dissatisfied for any reason, just drop us an email and we will try and resolve the matter as quickly as possible. Full details of our terms and conditions are available here.