'Natural' is often assumed to be the same as organic and that it is minimally processed. However, in the US, neither the FDA or USDA have any rules or regulations on products labelled 'natural'.
To make life easy when we say natural ingredients we mean plant derived, non-GMO, non-synthetic and chemical free.
The term 'organic ingredient' is also not regulated. The term 'certified organic' is however, more strictly controlled.
We use certified organic ingredients wherever possible because only they guarantee no toxic synthetic pesticides, herbicides, or chemical NPK fertilizers are used during production.